There are a myriad of teams and departments that you have to bring together to deliver harmonised user experience in a vehicle. We make this happen.

Your HMI is a direct communication of your brand to your customer. The decisions you make should always be driven by what the brand stands for.

Physical switches create a contract between intention and consequence. When a driver interacts with a switch, something magical happens.

Östra has been 25 years in the making. We have combined our collective experience designing Interiors, HMI and UX across automotive OEMs, mobility companies and connected services. We are industry-leading experts, without the agency overhead.

A confession………I love designing HVAC controls.

Its very rare that we have time to think about how we got to where we are.

HMI isn’t a binary choice. The blend of physical vs digital interactions is a brand experience decision

If we look back at great analogue vehicle interiors, information can be scanned and consumed with ease: this should still be the digital design benchmark.