We have combined our collective experience designing Interiors, HMI and UX across automotive OEMs, mobility companies and connected services. We are industry-leading experts, without the agency overhead.

We help design studios to streamline HMI design. Bringing clarity to the design choices that directors and design teams are being asked to make. Östra is built around director-level designers with deep, integrated knowledge across UI, UX, Physical HMI, Lighting, Sound, Touch, Studio Engineering, Digital Modelling and User Testing.

We have built Interaction architecture, defined Art direction, designed switchgear with full commodity plans, delivered fully tooled interiors, developed infotainment platforms to final code, planned new vehicle lines and developed brand aligned product portfolios…we really love what we do! and we want to embed our capability with a next generation of customers.

We know how to align multi-disciplinary teams. We know how to talk strategy with the CEO, and how to drill into the detail with the dev team. We bring calm, efficient, hyper creative, hands-on design understanding to HMI, without the need for a huge team. We know how to work with aggressive time restraints and how to fit into different teams and different ways of working.